Newsletter
ISSUES
Behind the scenes with unwilling actors
When you see animals in ads, television shows, or movies, they may seem to be having a good time. But there is usually much more going on behind the scenes than meets the eye. Most people do not know that the chimpanzee 'grin' so often seen in movies and on TV is actually a grimace of fear or a carefully choreographed response to a command. In order to force young chimpanzees to perform, trainers often beat them with their fists, clubs, or even broom handles. This systematic pattern of abuse and dominance causes the animals to be constantly anxious and fearful, always anticipating the next blow. Despite the many available alternatives, some companies continue to use live animals in their ad campaigns. There is no reason to use live animals as actors when animation, blue screen, computer-generated imagery, and other advanced technologies can produce realistic substitutes.
Please tell these companies to Leave Animals out of Ads! HI- Q, Coca-Cola Zero and Omo (Lever Brothers). If you see a TV show, commercial, or film that uses animals in an improper way or portrays animals disrespectfully, please contact Animal Rights Africa on info@animalrightsafrica.org.
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